Customer survey

Loyal customers give your company conditions for higher efficiency and profitability. Zondera’s customer surveys clarify your customers’ experience of your products, services, communication and treatment.

Tailored customer surveys

Zondera designs tailored customer surveys that provide you with concrete insights and a solid foundation for action. We adapt each survey to your unique needs – from internal customer surveys and evaluations of large projects to user surveys within the public sector.

Why Conduct Customer Surveys?

Customer surveys are a powerful tool for creating a customer-driven and successful organization. They provide a deeper understanding of what your customers truly think, need, and expect.

By listening to your customers’ voices, you gain valuable insights that can be translated into improvements in products, services, and processes.

Surveys also enable you to make data-driven decisions, track results over time, and ensure that your actions have a real impact. At the same time, they strengthen customer focus and internal engagement, while helping you build long-term relationships by showing that customer feedback is taken seriously.

Examples of application areas

Zondera’s surveys can be tailored to a wide range of situations and needs. We help you capture both customer and employee perspectives in the contexts most relevant to your organization.

Some examples include:

Customer surveys – to understand customer experiences and needs.

Internal customer surveys – evaluating internal departments or functions from a customer perspective.

Evaluations of large projects or deliveries – ensuring quality, follow-up, and learning.

User surveys in the public sector – capturing citizens’ and users’ experiences of services.

Combined measurements (CSI/ESI) – linking customer satisfaction and employee satisfaction to create a complete picture.

Benefits of Conducting Customer Surveys

Listening to your customers is one of the most valuable investments an organization can make. With the right surveys, you gain not only a snapshot of the present but also powerful insights that drive future development.

Key benefits include:

Deeper understanding of customer needs – uncover what your customers truly value and expect.

Clear improvement areas – identify strengths and weaknesses in your products, services, or processes.

Data-driven decisions – use insights as a reliable foundation for both strategic and operational decisions.

Stronger customer focus internally – engage employees by connecting their work to the customer experience.

Measurable results over time – track progress and ensure your initiatives deliver real impact.

Examples of application areas

Zondera’s surveys can be tailored to a wide range of situations and needs. We help you capture both customer and employee perspectives in the contexts most relevant to your organization.

Some examples include:

Customer surveys – to understand customer experiences and needs.

Internal customer surveys – evaluating internal departments or functions from a customer perspective.

Evaluations of large projects or deliveries – ensuring quality, follow-up, and learning.

User surveys in the public sector – capturing citizens’ and users’ experiences of services.

Combined measurements (CSI/ESI) – linking customer satisfaction and employee satisfaction to create a complete picture.

Benefits of Conducting Customer Surveys

Key benefits include:

Deeper understanding of customer needs – uncover what your customers truly value and expect.

Clear improvement areas – identify strengths and weaknesses in your products, services, or processes.

Data-driven decisions – use insights as a reliable foundation for both strategic and operational decisions.

Stronger customer focus internally – engage employees by connecting their work to the customer experience.

Measurable results over time – track progress and ensure your initiatives deliver real impact.

Results

With Zondera, you don’t just get numbers – you receive clear, easy-to-read, and visually engaging results that make it simple to understand what truly matters. Our reports highlight the most important development areas and point out concrete opportunities for improvemen

The results serve as a strong decision-making foundation for your organization’s business development. By directly linking customer feedback to your strategic goals, we create the conditions for a customer-driven organization where insights lead to action and long-term success.

Customer and employee survey

Zondera has developed a method in which questions and results of surveys of customers and employees can be correlated and compared.

The result will help you train the employees in a customer oriented working method and create an attitude in which everyone takes responsibility for the customer experience.

Based on science

Zondera’s customer surveys are built on scientific principles and a well-proven methodology designed to deliver actionable insights. We help you turn every piece of feedback into improvements across all customer interactions – from the very first contact to long-term relationships.

Through continuous follow-up surveys, you gain clear visibility into the impact of your initiatives, track the development of the customer experience, and ensure that every improvement truly strengthens your customer relationships. With our approach, customer feedback becomes more than data – it becomes a strategic tool for growth and competitive advantage.

Product sheets

Download our product sheets for a summary of our surveys, products and services.

(Only available in Swedish at the moment)

To the product sheets

Case studies (Swedish)

Estrella
Tyresö
Sabis
Samtrafiken
Stadsmissionen
Botkyrka kommun

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